I am currently reviewing a text about marketing. Schools hire me to do this on occasion. One thing that disappointed me was there was nothing in it about QR codes and some of the other newest marketing techniques. QR codes have been around for a while. If you...
One of the hardest parts of getting a new business off of the ground is to have enough funding. Many entrepreneurs use family members as personnel in order to avoid paying wages. It may be quite expensive to hire people to take orders or process requests. ...
As mobile phones have taken over the way people communicate, it is a natural progression for texting to become a marketing opportunity. In the Wall Street Journal article Teen Stores Try Texts as Gr8 Nu Way to Reach Out, author Christina Binkley explained, “Like many...
The latest technological advances have allowed for marketers to perform experiments that used to be the things only considered in science fiction. Shoppers may soon have their retinas and facial expressions scanned to determine their product preferences. ...
Anyone who has installed iPad or iPhone apps has probably seen the notification: “Would Like to Send You Push Notifications” (with the options of don’t allow or OK). IpadAcademy.com explains, “Push notifications are a way for an app to send information to your...
When a company like Facebook goes IPO, there is a lot of discussion about future potential for income. One area where Facebook may increase revenue is through advertising. Facebook took a big hit this week when GM killed a $10 million advertising campaign deal. GM...
QR codes may offer sales people a new way to advertise. Real estate agents are known to put company and contact information on cars as a form of advertisement. Agents have even begun using QR codes on the “for sale” signs. Interested buyers can scan...
There may be some confusion as to the meaning of the word meme (rhymes with dream). John Gunders and Damon Brown, authors of the Complete Idiot’s Guide to Memes, define it as, “A cultural unit of measure. It can be a thought, a phrase, a style, or any other...
Youtube, Coca-Cola and Starbucks are just some of the most popular brands according to “fans” on Facebook. Companies that have yet to embrace Facebook as an important marketing tool, are missing the boat. Gourmet Marketing explained, “Businesses carve out an...
Just as Twitter has grown to be an important marketing tool, texting is not just for stating LOL anymore. There are some very important uses for texting, aka SMS (short messaging service). Check out some helpful links to explain texting terminology and uses:...
Our guest today is OpenText's VP, Susan Hailey. In this latest episode, we discuss how to create high-performance teams around the world. We discuss actionable steps you can take to rebalance your business mindset, to help you think more broadly about job...
The height of COVID-19 saw the drastic increase in the demand for hiring a travel nurse. Dr. Diane Hamilton delves into the many aspects of this job with her sister, Lesley Hamilton of Code Green Travelers. She explains how she guides nurses in securing thirteen-week...
Our guest today is Juniper's Chief HR Officer, Eva Andres. We discuss actionable steps you can take to rebalance your business mindset to help you think more broadly about job candidates and skills, adjust the way in which you work, and focus on emotional...
Our guest today is Chief People Officer of 2K, Bobbie Grafeld. She leads 2K’s People Team, including HRBPs, talent acquisition, total rewards, talent and organization development, employee relations, people operations, and DEI. 2K is a videogame publisher managing...
Our guest today is Megan D. Burkhart, EVP and Chief Human Resources Officer at Comerica. Comerica Inc. is a financial services company headquartered in Dallas with three major divisions: commercial banking, retail banking, and wealth management. Megan’s position...