How to Keep Facebook Private

How to Keep Facebook Private

 

Privacy issues have dogged Facebook and other social media sites for years.  There are so many areas within which to adjust settings, it may become so frustrating that people give up trying to figure it out.  The Wall Street Journal article, A Guide to Facebook’s Privacy Options, had a very good graphic that demonstrates where to go to make changes to privacy settings.  It is important that you go to the icon that looks like a lock with some lines next to it at the top right of the screen.  Once you click on that, click on “see more settings”, then click on security (listed at the top left under the word general).

Once you are on that page, the following list contains some suggested ways to improve security:

  • Turn on secure browsing which is listed first under security settings  – if it is on, it will show enabled.
  • Login approvals can be turned on for extra security.
  • Limit app settings (see left side of screen) so that certain things may not be posted to your profile. “Disable instant personalization if you don’t want Facebook to share your information with partner websites”.
  • Adjust ad settings (see left side of screen) to control what information appears in ads.

Related Articles:

Linkedin Endorsements Poorly Utilized

 

Linkedin has provided an opportunity for networkers to endorse the skills of people with whom they are connected.  This was meant to be a time saver for people who normally wrote full recommendations. The idea had promise.  However, it is not being utilized well.  When users sign onto their Linkedin profile, they are given a list of people in their network and asked if they want to endorse them for a particular skill. There is the option of being able to endorse all of the people that pop up as choices.  The problem is, many people are doing that.  People may receive many endorsements from people who have not witnessed some of the skills they have endorsed.  At that point, the Linkedin endorsements become meaningless.

It is far too easy to choose the option of endorsing people as it is currently configured.  If the point was to make recommendations easier, it is understandable that there should be some way to do that.  However, if everyone is endorsing everyone for everything, there is no value to the endorsement.

To find out more about Linkedin’s Endorsements check out the following articles

Related Articles:

10 Top Links to Explain Social CRM

 

Organizations use technology to keep track of customers’ information.  The hope is to build relationships with current and potential customers.  This is referred to as customer relationship management or CRM.  Social media has changed the way companies handle customer relationships.  The following is a compilation of some of the top sources that I have found regarding how social media has impacted CRM:

  1. How Social Media CRM Affects ROI
  2. Don’t Cold Call – Social Call
  3. Facebook is the Future of CRM
  4. Search Engine Marketing:  Effects on CRM and Online Exposure
  5. How Social Media is Changing CRM
  6. Connection Between Social Networks and Cloud Computing
  7. The Impact of Social Media on CRM
  8. Social Network Management Enhances Customer Relationship
  9. How QR Codes Affect Cloud CRM
  10. Empirical Study of Social Network Effects on CRM

As social networking changes and grows, organizations must keep up with those changes in order to remain competitive.  The company that does not create a Facebook page or is not on Twitter, may lose out to companies that have taken advantage of these sites.  There are unique ways to utilize these social networks.  British Airways uses online surveys for customer satisfaction.  Burberry launched a fragrance with Facebook, Salesforce.com and Twitter.

To find out more about social networking and CRM, check out a video by Salesforce.com titled:   What is Social CRM.  Paul Greenberg defines Social CRM as, “a philosophy and a business strategy, supported by a technology platform, business rules, workflow, process, and social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted and transparent business environment.  Social CRM is the company’s response to customers’ ownership of the conversation.”

Related Articles:

Could Augmented Reality Technology Inspire the Next Steve Jobs?

 

One of the biggest obstacles the new entrepreneur faces is coming up with a unique idea.  The Steve Jobs and Mark Zuckerbergs of the world have raised the creativity bar.  By creating augmented reality phone apps, certain companies are getting attention.  Autonomy has developed a new technology called Arasmsa that may change how people interact with objects.  It works with a smart phone and can reveal some things that are not readily visible to the naked eye.  Check out the following video:

With the popularity of QR codes and now new technologies like Arasmsa, there is potential for some amazing app possibilities.  For example, you can now point your phone at a magazine and have an app translate the material from one language to another.  There are a variety of augmented reality apps already available on the market.  Check out 40 Best Augmented Reality Phone Apps and 2 Augmented Reality Technologies that are about to Change the World.

The question is who will be the next Zuckerberg or Jobs to create an idea that goes above and beyond what is already out there?  Perhaps they are listed in the article 8 Important Silicon Valley Innovators Not Named Steve Jobs.  Only time will tell.

Related Articles

Facebook Now Allows Subscriptions to Your Site

Facebook announced a new feature that will allow for people to expand their exposure on Facebook.  People can subscribe to your feed if you set it up for them to do so.  This is a useful tool for companies who have a profile but not a separate Facebook page to promote.  Without having a page set up, the profile site previously required an acceptance by the owner for people to view the content. 

With the new subscribe feature, all that has to be done to allow others to view the profile, is for the owner of the profile to look for the word subscriptions under their profile picture.  By clicking on that, they can enable others to see their updates.

 

This isn’t the only change announced by Facebook. According to TechCrunch, “In addition to Subscriptions, Facebook is also making it easier to tweak the amount and types of content that show up your News Feed. Now, when you’re viewing a user’s profile, you’ll be able to hit a button and choose from three subscription settings:

  • All updates: Everything your friend posts
  • Most updates: The amount you’d normally see
  • Important updates only: Just highlights, like a new job or move

You’ll also be able to choose what kinds of content you want to see (for example, you could opt to block all game-related updates from one of your friends, but keep their photo updates).”

Related Articles

 

Social Media Presence Able to Continue Virtually After Death

Adam Astrow stated some interesting social media statistics in his recent TED.com presentation titled After Your Final Status Update. His talk was about what happens to your social media presence after you die and whether it can be saved in a virtual personality.

He cited some pretty interesting numbers for how much data is being uploaded to Youtube, Twitter and Facebook and claimed that that data could possibly be used to create a presence after one has passed away. 

He pointed out that there are already some sites and apps that can create postings for people post-mortem. There is an “If I Die” app can that can create video to be posted on Facebook after one’s death.  There is a site called 1000 Memories that states, “1000memories is a free site that celebrates the lives of people who matter most – our friends and family, past and present. We help bring the albums, scrapbooks, and photo-filled shoeboxes of our lives out of the closet and into an online, shareable space where they can be remembered and celebrated, together in one place.”

Although one may have passed on, their lives can be remembered indefinitely through the use of technology.

Famous Entrepreneurs Who Hit it Big With Humble Beginnings

 

The movie The Social Network showcased Mark Zuckerberg’s ability to create an enormous business from seemingly nothing.  Not all entrepreneurs have been accepted to Harvard like Mark Zuckerberg or Bill Gates to hit it big. However, having the intelligence to get there doesn’t hurt.

I grew up next door to a very smart man who worked his way through a state college and started a little company with $5000.  That man was Leonard (Sam) Shoen who created U-Haul by asking gas station owners to let him rent trucks from their lots.  Amerco is now the parent of U-Haul and is a far cry from the corner gas station beginnings.

There are plenty of Leonard Shoen and Sam Walton stories out there.  Accountingdegree.com recently published a list of 10 big businesses that got started in a garage including: 

  1. Apple
  2. Google
  3. Mattel
  4. HP
  5. Amazon
  6. Disney
  7. Microsoft
  8. MagLite
  9. Yankee Candle Company
  10. Harley Davidson

For more detail regarding how each of these companies got started, you can click on each individual company or read the article by clicking here.

To see Steve Jobs’ Commencement Speech at Stanford explaining how he started Apple watch the following video:

 

Importance of Facebook Like Button: Millennials and Women Likely to Hop On

Businesses are increasing their presence on Facebook in hopes that users will pick the “Like” button about their company, product or service.  This is becoming today’s “word of mouth” through technology. 

A research brief from the Center for Media Research claims, “Apparently a consumer approval on social media trumps other messages when people want to show their support for local businesses. Leading ways that users show support are:

•75% of people tell their friends

•20% of people say they “Like” it on Facebook to show their support, compared with only 13% who write a review

•Millennials and women are even more likely to hop on Facebook

•40% of people under 35 “Like” a business; 49% in the 18-24 group, versus 18% who said they would write a review

•25% of women hit the “Like” button, versus 11% who write reviews”

This does not mean that Facebook will capture all business.  “The study also showed:

•52% of adults under 35 visit more than two websites before checking out a local business

•63% of respondents under 35 head to Google

•24% visit Facebook;

•21% look at reviews sites and

•17% clicked on the first link on the search results page

•8% of people said a deal is the number one thing that influences them to try a local business”

5 Top Networking Tips for Small Businesses

 

Entrepreneurs are often looking for ways to promote their new businesses.  On March 18, the local YOB (Your Own Business) Fair will be a place where Arizona business owners can go to find out tips to help them promote their business.  I will have a booth there and I hope you will join me.  In the meantime, please check out some of the top networking tips that small businesses should be considering in order to succeed: 

  1. Find out where your customers are and connect to them through social networking.  It is important to network with as many people as you can, but remember to try and focus on those that have connections.  Spend some time looking through contacts on LinkedIn and Twitter to see who your friends and contacts know.  Get into groups on sites like LinkedIn and start threads about topics that would be of interest to people you’d like to target as customers.  Become an expert in the Q&A area on LinkedIn as well.  Create Facebook pages for your company and products.  Link your sites together so that your updates get posted to all of your social networking sites.  If you don’t know where to begin to learn how to social network, check out letsgetsocial.com for a reasonably priced series of videos to show you how to become social-networking savvy.  If you have the funds, you could hire a social media expert to do it for you.
  2. Give people something so that they will want to come to your site.  If you aren’t on Youtube, you need to be.  Create several short (3-4 minute) videos offering people something for free and post them on Youtube.  End your video with a link to your landing page to have them sign up for a free newsletter or some other free item.  This will allow you to capture their email address and get them on your mailing list in a legitimate way.  The videos do not have to be fancy.  A simple video camera can create all you need.  You can also make a PowerPoint presentation and then overlay it with Camtasia so that your file has your voice and presentation without necessarily having to have a video of your face if that makes you more comfortable.  You can upload the file to Youtube and also link to it from your website and/or blog. 
  3. Ask for word of mouth.  One of the best ways to get noticed is to have people talk about your business.  If you aren’t asking your satisfied customers to tell other people about you, then you are missing the boat.  Happy customers are usually more than willing to tell others about you if you ask them to do so.  Many just haven’t considered it until it is brought up.  Ask people if they know people who could use your service.  If they do, ask them if they will tell people about you and give them your cards or flyers to give to these people. Remember to ask people to do things based on assessing their level of comfort.  Part of connecting with others is to understand individual personalities
  4. Keep records of contacts you make.  If you have a software package like ACT! or Outlook, you can keep notes there.  Keep a record of everyone you meet and make notes about everything you know about them.  Every time you meet someone new, find out something about them that you can write down into your file and bring up later.   If you can figure out their birthday from Facebook, always send them a note saying “happy birthday”.  Find reasons to stay in contact.  Put notes into your calendar reminding yourself to drop a note, asking if the baby was born yet or how the wedding went.  Showing an interest in people draws them closer to you.  Avoid promoting your products and yourself in all outgoing messages.  Make it be about them or give them information that helps them and makes them want to come back to you.    
  5. Be a resource or mentor.  Find ways to offer your services for free to others and it will bring people back to you later.  On LinkedIn, you can answer questions in the Q&A room to help others and get recognized.  Join local groups and volunteer to do things to become noticed.  People remember kindness and are more willing to give out your name to others if they associate you with good things. 

Facebook Credits and Enhanced Interactive Functions: Future of Movie Watching

 

With the recent announcement by Warner Bros. that they will use Facebook as a distribution channel, competitors are becoming concerned.  Netflix has seen a decline in their stock price (nearly $12/share today alone) and now Sony has made their own move by offering “on select digital movie purchase” features.  The BaltimoreSun reported that the Sony films available on Itunes will now allow users to use, “use (1) an “Enhanced Search” that jumps “to exact spots in the movie where [a] keyword appears; (2) a “Clip & Share” function that allows them “to choose among a selection of film clips that can be shared instantly on Facebook and Twitter“; and (3) an ‘Interactive Music Playlist” that connects them “to the exact scene where a song is featured in a film” and to “the iTunes Music Store for easy purchase of soundtrack albums and select songs.”

Facebook is getting a lot of attention for the recent Warner decision.  People will now be able to pay for the ability to watch movies using Facebook Credits.  These credits had previously been mostly used to pay for games.  Bloomberg reported, “Renting a movie through Facebook costs 30 Facebook Credits, or $3. Viewers have 48 hours to watch the films.”  For more information about how to purchase Facebook Credits click here.