Dr. Diane Hamilton's Blog

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How to Keep Facebook Private

 

Privacy issues have dogged Facebook and other social media sites for years.  There are so many areas within which to adjust settings, it may become so frustrating that people give up trying to figure it out.  The Wall Street Journal article, A Guide to Facebook’s Privacy Options, had a very good graphic that demonstrates where to go to make changes to privacy settings.  It is important that you go to the icon that looks like a lock with some lines next to it at the top right of the screen.  Once you click on that, click on “see more settings”, then click on security (listed at the top left under the word general).

Once you are on that page, the following list contains some suggested ways to improve security:

  • Turn on secure browsing which is listed first under security settings  – if it is on, it will show enabled.
  • Login approvals can be turned on for extra security.
  • Limit app settings (see left side of screen) so that certain things may not be posted to your profile. “Disable instant personalization if you don’t want Facebook to share your information with partner websites”.
  • Adjust ad settings (see left side of screen) to control what information appears in ads.

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Linkedin Endorsements Poorly Utilized

 

Linkedin has provided an opportunity for networkers to endorse the skills of people with whom they are connected.  This was meant to be a time saver for people who normally wrote full recommendations. The idea had promise.  However, it is not being utilized well.  When users sign onto their Linkedin profile, they are given a list of people in their network and asked if they want to endorse them for a particular skill. There is the option of being able to endorse all of the people that pop up as choices.  The problem is, many people are doing that.  People may receive many endorsements from people who have not witnessed some of the skills they have endorsed.  At that point, the Linkedin endorsements become meaningless.

It is far too easy to choose the option of endorsing people as it is currently configured.  If the point was to make recommendations easier, it is understandable that there should be some way to do that.  However, if everyone is endorsing everyone for everything, there is no value to the endorsement.

To find out more about Linkedin’s Endorsements check out the following articles

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How Businesses can Maximize Online Presence

 

While business leaders may constantly hear they need to maximize their online presence on Facebook, Twitter, and other social media sites, there may be more that they could do to succeed.  Just having a Facebook or Twitter page is not enough. These sites need to be managed and constantly promoted.

Technology entrepreneur Alex Zhardanovsky was recently interviewed by Fox News about ways businesses can improve their online presence. He explained that Facebook can be used like a newsletter.  He stated, “The nice thing about Facebook is that if you spend money building a Facebook page, you have an audience that does not go away.” This gives businesses an advantage of the old style of having people click on a link and then closing a page where they may never return again.

Facebook allows for more of a conversation where businesses can reach customers on a consistent basis.  The best part is it is a free way to build a relationship with people that may later become paying customers. Facebook Fan pages are a very important thing for business to create.  Businesses can post interesting content so that people will want to interact on that page.  Facebook also allows companies to target specific demographics.

Zhardanovsky recommends using a company called AlphaBoost to help companies build better advertising.  This site allows potential advertisers see how the competition’s ads are performing.  They can see the likes, clicks and views of the competition’s ad. The thought process is that if the business is similar, they will receive a similar reaction to a comparable ad.  He explained that once companies get the “likes” from posting a similar ad, then that is when they can differentiate their business from the competition.

To hear more tips about Twitter and other social media platforms, check out the video interview by clicking here:  Small Biz Tips from Top Tech Entrepreneur

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Brand Awareness: The Importance of Facebook

 

Youtube, Coca-Cola and Starbucks are just some of the most popular brands according to “fans” on Facebook.  Companies that have yet to embrace Facebook as an important marketing tool, are missing the boat.  Gourmet Marketing explained, “Businesses carve out an identity and following of customers through Social Media…none is more central than Facebook.”

Seattle Local Marketing’s article Tips on How to Find Fans for Facebook Fan Page stated, “Why is Facebook so useful? If you want to pull a lot of people to look and find out about your business then, the best way is Google since majority of these people use this search engines. However, Facebook comes almost as second in being one of the most accessed sites in the world.”

Social Media Today recently ran an article titled 15 Ways to Use Facebook for Business.  By creating a Facebook page, businesses can create a forum for discussion, facilitate word of mouth, research and test-market products, list press releases, and even hold contests.

Simply Zesty’s article Beer Company Generations $50.7 Million from 400,000 Facebook Fans demonstrates the impact on Facebook fan pages. New Belgium Brewing, “recently surveyed their Facebook fans and found that on average, their fans are spending $260 annually on the company’s products. This equates to $50.7 million in annual revenue, with 400,000 Facebook fans spread out across their products. Not a bad return on investment, given that the company had invested just $235,000 in 2011 in social media campaigns.”

 

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What is Typosquatting? When Misspelling is an Expensive Mistake

 

Typosquatting occurs when a website is created to prey on people who may have inadvertently typed in the wrong web address.  An example would be arifrance instead of airfrance.  Typosquatting is also referred to as URL hijacking, cybersquatting or brandjacking.

The registration of misspelled domain names is illegal. Sites like Wikapedia and Twtter have been shut down and fined $156,000 each.  Mashable reported that sites like these “are popping up on the web to trick unsuspecting web users into clicking on fake ads that claim the user has won a prize. In the case of these two sites, to receive a prize, like an iPad, people were asked for their cellphone number. The site sent a text with a pin and more texts with survey questions. Each time a person responded to the survey questions via texts he or she was charged.”

Alexa reported that some of the web’s most popular sites were typosquatted. Scambusters.org lists some helpful tips to identify typosquatting.  Some of the main uses for these sites include:

  • Revenue Generating
  • Transfer of Virus and/or Malware
  • Phishing Scams
  • Advertising Pay Per Click Scam

USA Today reported that, “most typosquatting domains lead to a bot network, used to steal passwords and obtain personal information such as financial or banking records. Bot networks aren’t obvious and can involve millions of computers.”  According to TGdaily.com, it is a good idea to get into the habit of bookmarking your favorite sites to be sure that you are landing on the correct page. Sixty Four percent of the typosquatted sites are US-based.  Bendelman.org compiled a list of popular domains and their typosquatted sites to compare number of daily visitors.  Click here for that report.

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